Your financial companion

Build your financial confidence,
one conversation at a time

angela is a secure and private, personalized companion that helps you understand your finances, prepare for advisor meetings, and feel genuinely at home with your money.

Apply for early access See how it works

40 places available · No credit card · 90-day program

$30T
in wealth expected to transfer to women by 2030
70%
of women switch financial advisors within a year of becoming widowed
1 in 3
women say they don't feel confident discussing their finances

What makes angela different

Unlike generic AI tools, angela understands your unique communication style.

angela is built on a scientifically backed framework developed with a PhD psychologist. She adapts her responses based upon how your brain works — how you think, process, and communicate. Whether you prefer plain and direct, exploratory and curious, or something else entirely, angela adapts.

Experience it for yourself

Your communication style, learned first

By asking you a short set of questions, angela begins by understanding how you prefer to receive information — your pace, your vocabulary, your level of detail. Every response is calibrated to you from day one.

Grounded in psychology, not guesswork

The framework behind angela was developed over years with a PhD psychologist, drawing on established communication and behavioural science. It's not a personality quiz — it's a substantive model of how people engage with complex information.

What angela does

A companion that helps you feel genuinely informed — not just prepared for one meeting.

angela sits quietly alongside your financial life. Ask questions you'd feel embarrassed to ask your advisor. Securely upload a document you don't understand. Work through what you actually want before your next meeting.

01

Ask anything, without judgment

There's no such thing as a question that's too basic. angela is here for all of them — the ones you've been sitting with for months, and the ones that come up five minutes before a meeting.

02

Prepare for your advisor meetings

Walk into every conversation feeling grounded. angela helps you think through what you want to cover, what questions to ask, and what you actually want to understand by the end.

03

Feel more at home in your financial life

Over time, angela helps you feel genuinely informed — not just prepared for a single conversation, but more connected to the bigger picture of your money and where it's going.

04

Translate the jargon

Expense ratios, asset allocation, sequence of returns — angela translates financial language into plain English, so nothing your advisor says leaves you guessing.

Why angela exists

So many women feel uncertain about their finances, not because they lack the ability, but because no one has ever made it easy to ask.

totumai proprietary research · n=300 · 2026

46.5%
of women hesitate to ask questions in their own FA meetings, for fear of revealing a lack of knowledge
65.8%
say they don't always know what questions to ask their financial advisor
78.5%
wish financial documents were easier to understand — something that has nothing to do with intelligence

Your documents and your data

Securely upload your financial statements and get clarity — with complete confidence that your data stays yours.

One of the most powerful things you can do with angela is securely share a financial statement or document you'd like to understand better. angela reads it with you, explains what it means in plain language, and helps you figure out what questions are worth asking.

🔒

Your documents are encrypted and private

Any document you upload is encrypted in transit and at rest. It is used only to inform your conversation with angela, and automatically deleted after 24 hours.

🚫

Your data is never shared with anyone

Your documents and conversations are never shared with your financial advisor, their firm, or any third party. What you share with angela stays with angela.

🔐

You're always in control

Documents are automatically deleted after 24 hours. Your personal information is never sold, shared, or passed to any third party, full stop.

Who angela is for

If any of this sounds familiar, angela might be just right for you.

You're engaged, but sometimes uncertain

You pay attention to your finances and you care about getting things right. But occasionally you leave a meeting or read a document and wonder if you've really understood everything you should. That feeling is more common than you think.

You're navigating something significant

Approaching retirement. Taking on more financial responsibility. Going through a major life change. These are moments when feeling informed really matters, and angela can help you feel more grounded as you work through them.

You want to feel more at home with your money

Not to become a financial expert — just to feel genuinely comfortable with your finances. To understand what's happening, have the conversations you want to have, and feel like your money is truly working for you.

For financial advisors

angela makes your clients more confident — and your relationships stronger.

When clients arrive prepared, conversations go deeper. angela doesn't replace you — she makes every interaction with you more valuable.

Client confidence

Clients who ask better questions

When clients understand the basics, meetings become conversations. angela gives them the vocabulary and confidence to engage more meaningfully with you.

Relationship depth

Fewer "I'll think about it" moments

Clients who understand their situation are more decisive. angela helps them process information between meetings so they come ready to move forward.

Differentiation

A meaningful client benefit

Offering angela to your clients signals that you care about their financial confidence, not just their portfolio. It's a simple way to deepen trust and demonstrate your commitment.

Privacy

Total confidentiality, always

Advisors never see what clients discuss with angela. This separation is foundational — it's what allows clients to use angela as a safe space to ask the questions they'd otherwise keep to themselves.

New research

Read our whitepaper: She Controls $18 Trillion. Why Doesn't She Feel Confident? — and see what the data says about the communication gap in wealth management.

Read the research

Interested in offering angela to your clients as part of your service? We'd love to talk.

Get in touch

The early access program

40 places. 90 days. A chance to see how much can change.

When you join the angela beta, you start with a simple Financial Confidence Score — a gentle snapshot of how you're feeling about your finances right now. Over 90 days, angela is alongside you. By the end, you'll have something to look back on.

  • 90 days of free access — no credit card, no obligation, no catch
  • A personalized companion that adapts to how you think about money
  • Your own Financial Confidence Score, tracked gently across the program
  • Five short feedback surveys — around 5 minutes each, at natural moments
  • One 30-minute conversation at the end, with a direct line to the founder
  • The satisfaction of shaping something that doesn't yet exist

Apply for early access

We'd love to have you. Places are limited to 40 women and we'll be in touch within 48 hours.

angela doesn't connect to your financial accounts and never shares your data. Everything you tell angela stays private — your advisor doesn't see it.